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Why not go for it? Taking Hero to the next level

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HeroPoker-CEO   Korea (South). Apr 29 2011 17:28. Posts 292
So it's been a crazy couple of weeks. The network that Hero is on, Merge, has now become the top 10 site in the world for player liquidity and probably within 2 months will be in the top 5. http://www.pokerscout.com/ poker scout, industry site.

I had this plan, to take things step-by-step and not jump the gun and in my mind the end game was always to compete with the big boys. I don't fear them, I know what goes on inside their companies, and given enough time, I didn't have any doubt in my mind that I could at least compete.

But given what has happened over the past 2 weeks, it was my natural reaction to simply wait before I did anything rash and to continue with my strategy. I'm a conservative business guy, 9/10 times, its the conservative business guy that makes the money; the reality in business is there is no such thing as high risk high return. Business is more like tournament poker, you stack size matters, your position matter more, and it ain't that simple to reload/rebuy; you blow your stack, you're bye bye. But you also need that break, to double up on someone and get some momentum and play off your table image and control the table, otherwise you're going to be reliant on just your cards, and poker and business isn't that one-dimensional.

I had coffee today with a close family friend. I wont' get much into who is he, but we meet about a couple times of month, purely social. But we spoke and basically he asks me, 'putting aside the general environmental risk that all the existing players have to deal with, how is your company in relation to who is left?' I never actually thought about it, my mind has always been so focused on getting to 'one day' where I could compete against PS/FTP/Party that I've never thought about seriously being a competitor here and now. In many ways I look at what the other network sites are doing and think, 'damn couldn't they have least tried to pick a better name?' and I mean who cares about being the #1 network site when there is such a big gap in absolute terms to the market.
So I say...

'never really thought about it, but obviously on a purely operational/business level, I think its a pretty even playing field, but potential wise I think they are limited...other than lots of affiliates, that's pretty much the only difference'

'then why don't you go for it now?'

I never asked myself this, I've never been a short term oriented person. Plus, with what happened, it wasn't like I was personally divorced from it all, I was also in shock and through more about what players were going through. That being said,the network continues to take US players and I've restructured with that in mind to secure our player's bankrolls, so why not go for it? Because if players make their own choice to play, then why not give them Hero Poker as an option as well, especially if I think I can be the best of what is out there for the players. Sure PT/FTP is clearly a better choice overall, but Hero verse what is out there?

It's not my place to say to players, 'no worries, come and play', but rather, if you make a decision to play, at least I can say, playing on Hero would be your better option. Give me a month to ramp up to this, and I can show the competition and players what's up.

Cheers,
David

Summary:
-was focused on just building out a brand to be able to compete with the big boys
-market has changed considerably
-still following network policies and restructured company accordingly
-but right here and now, among my network site peers, I know Hero can provide better service/value
-give me a month to see if that is true..

LP35% RB HeroPoker.com site link
http://record.heropoker.com/_ZvdkqjISoXGVAv0U_Fv2nWNd7ZgqdRLk/1

LP 35% direct dl link here
http://www.liquidpoker.net/news/969168/After-shock:_where_to_play_now_


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RoyCe 4otZ   United States. Apr 29 2011 17:45. Posts 147

in before doj

brown n blue, i feel good i just want to breathe. 

HeroPoker-CEO   Korea (South). Apr 29 2011 18:02. Posts 292

All I can say is that I can cover my player's bankroll in the way the company is structured and the network handles the payments, so I can always pay out from my operational/investment funds. But the entire DOJ issue was as real now as it ever was with Party, the processors and what happen recently. Again, it was a huge issue on my mind and while I'm gunho in this blog, I will cap our player base and exposure at a certain point.

 Last edit: 29/04/2011 18:04

Holly23   United States. Apr 29 2011 19:54. Posts 150

I like the fact that you offer women's only tourneys. You should really consider promoting that on 2P2 on the women's section. I would have never guessed Hero offered that until I downloaded the client...


devon06atX   Canada. Apr 29 2011 20:57. Posts 5459


  On April 29 2011 18:54 Holly23 wrote:
I like the fact that you offer women's only tourneys. You should really consider promoting that on 2P2 on the women's section. I would have never guessed Hero offered that until I downloaded the client...

yeah, that's a great idea! i'm also looking forward to the men-only tourneys

while we're at it, lets have white only tourneys, black only tourneys, and the obvious asian only tourneys. i think they would complement the womens only tourneys quite well.

ok, all joking aside - am about to start my first ever freeroll on hero poker, i'm actually excited to win the $18 (lol, like i'll get first) even tho i just dropped about 300 on stars in the last half hour heh. not being sarcastic at all heh, want to build a roll on this site.

one timeeeeee!

edit: out already lol

 Last edit: 29/04/2011 21:14

hansen jr.   Sweden. Apr 29 2011 22:05. Posts 3735

Pretty big win for you that all of the big sites offering games to us got shut down and merge is one of the few still offering games to us, no offence to us players tho. Seems like the best choice for american players right now to play on hero poker, most skins out there have terrible support but right here we have the ceo as our own support at lp, keep up the good work


bonzocuellar   Mexico. Apr 29 2011 23:37. Posts 203

sent you a pm. ill be more than happy to help if i can=)

http://bonzocuellar.blogspot.com 

Holly23   United States. Apr 30 2011 00:49. Posts 150


  On April 29 2011 19:57 devon06atX wrote:
while we're at it, lets have white only tourneys, black only tourneys, and the obvious asian only tourneys. i think they would complement the womens only tourneys quite well.
edit: out already lol



Lol, I'll play against anybody: male, female, white, black, asian, etc. I just feel that the women's games are more soft and as result more money for myself. Most women are a bunch of donkeys and I love playing with them..

 Last edit: 30/04/2011 00:51

whamm!   Albania. Apr 30 2011 02:01. Posts 11625

wife/mom's account mode activated


 



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